Optimising the customer experience on the brand’s website

Étude de cas 
Harmonie Mutuelle

Harmonie Mutuelle is looking at the customer journey, which is essential for recruitment and loyalty, particularly online to draw up a health quote

le Challenge

Assess the performance of the current quotation and a new model, with a target group of prospects, and identify the best performing route

la Methodologie

Individual interviews co-led by a qualitative expert and an ergonomist, with an observation phase beforehand, based on an assignment given to the participant.

les résultats

Redefined design ( path steps, zoning, page content), clearly identified execution paths and thinking about brand/offer communication


Challenger votre vision client


Révéler vos insights


Transformer vos insights


Valider vos propositions de valeur