Harmonie Mutuelle is looking at the customer journey, which is essential for recruitment and loyalty, particularly online to draw up a health quote
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Harmonie Mutuelle is looking at the customer journey, which is essential for recruitment and loyalty, particularly online to draw up a health quote
Assess the performance of the current quotation and a new model, with a target group of prospects, and identify the best performing route
Individual interviews co-led by a qualitative expert and an ergonomist, with an observation phase beforehand, based on an assignment given to the participant.
Redefined design ( path steps, zoning, page content), clearly identified execution paths and thinking about brand/offer communication
