Assessing the coherence of the cross-channel journey

Référence 
San Marina

How to give San Marina customers a 360° web-to-store and store-to-web experience

The Challenge

Supporting San Marina in a phase of change, in particular through its new boutique concept, with business, image and customer relations issues at stake

Methodology

Approach based on a qualitative study crossed with an ergonomic diagnosis: individual interviews tracing the digital and/or physical journey

Outputs

In progress: overhaul of the sales tunnel on the site to optimise ergonomics and the customer journey, communication about the services on offer, mobilisation of in-house teams, etc.

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