Assessing the coherence of the cross-channel journey

San Marina

How to give San Marina customers a 360° web-to-store and store-to-web experience

the Challenge

Supporting San Marina in a phase of change, in particular through its new boutique concept, with business, image and customer relations issues at stake


Approach based on a qualitative study crossed with an ergonomic diagnosis: individual interviews tracing the digital and/or physical journey

the results

In progress: overhaul of the sales tunnel on the site to optimise ergonomics and the customer journey, communication about the services on offer, mobilisation of in-house teams, etc.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times