Helping UGAP (a general purchasing body for public bodies) to optimise the customer experience.
Helping UGAP (a general purchasing body for public bodies) to optimise the customer experience.
Combining macro and micro visions.
Phase 1: Documentary research, web listening and web research to identify customer expectations and the best practices of the best-rated companies in terms of customer relations;
Phase 2: individual telephone interviews with UGAP customers and customers of reference companies and competitors.
The results have been integrated with those of other studies and presented to General Management to help define the 2019 strategy.
Enriching offerings and providing a vision of the innovation strategy
