Identify best practices in B2B customer experience and evaluate UGAP's experience


Helping UGAP (a general purchasing body for public bodies) to optimise the customer experience.

the Challenge

Combining macro and micro visions.


Phase 1: Documentary research, web listening and web research to identify customer expectations and the best practices of the best-rated companies in terms of customer relations;
Phase 2: individual telephone interviews with UGAP customers and customers of reference companies and competitors.

the results

The results have been integrated with those of other studies and presented to General Management to help define the 2019 strategy.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times