What insights to help teachers engage students ?

Étude de cas 
Référence 
Hachette

le Challenge

Explore, build and test a new format for the Bac Pro course.

la Methodologie

A qualitative study in two stages: a first stage of exploratory interviews to bring out key insights, understand the particularities, needs and difficulties of students and teachers. At the end of this first stage, Hachette built a new format that we tested in a second phase through a focus group with 7 teachers.

les résultats

A practical and operational guide to developing a new, original format that is relevant to students

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Actualiser et aiguiser votre vision client

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Identifier et recommander ce qui construit de vrais liens

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Créer et évaluer les propositions de demain

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Mesurer, régénérer et renforcer vos territoires de marque